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We never know the worth of water until the well is dry

Rupa W

Posted on August 15 2017

I came across this image on Instagram the other day. It was an instant reminder of why I began my Guiltless Skin journey. 

During a trip to a remote region in Namibia, my husband and I saw firsthand the delicate balance between nature and man’s impact: and how fast that balance is disappearing. We were staying in the Kunene region to witness the important rhino conservation efforts that are taking place to protect these gentle giants from poachers.

This is a part of the country where it had not properly rained for five years and as a result, very few wildlife stayed in the region. Our guide, who lives nearby to the camp, told us he can no longer survive off the land his family has farmed for generations because of the devastating impact of droughts on irrigation and water supply, so he now relies on tourism income. (Read more about the problem facing farmers in Namibia). But tourism is a growing part of the problem on the fragile ecosystem. 

Guests at our camp were asked to be sparing with water usage and refrain from using any shower products we had brought with us. The reason? All wastewater was being recycled and reused to water crops. The non-bio degradable ingredients in the majority of shampoos, shower gels and body washes made the grey water toxic to plants. Let alone the contamination to the critical water holes for remaining wandering wildlife. Instead, the camp provided their own products for guests’ use during their stay - products that had been handmade using all-natural and biodegradable ingredients. 

Namibia truly was the turning point when it came to my understanding of what natural skin care really means, and just how great our impact is when we chose to use products with questionable ingredients. Now, since founding Guiltless Skin, when I travel to places like Namibia I do so in the knowledge that the ingredients in my skin care are as kind to nature, animals and people as they are to my own skin.

At Guiltless Skin, we believe that everyone can take small steps that help empower society and the environment. By focusing on social responsibility, fair trade and practising a sustainable business that benefits local communities, we put people and animals at the heart of what we do. Find out more about our values.



  • Margaret: January 27, 2018

    I love your products and your brand. Understanding why you started it all makes me appreciate using your products even more. Keep on doing what you do. I’m proud to support Guiltless Skin x

  • Sarah: November 24, 2017

    I’ve been buying your products because they perform well and are reasonably priced. I wasn’t aware of why you started the company, so that you for sharing this. Sarah

  • Sandra: October 12, 2017

    You’re truly a wonderful and kindhearted person, Rupa. Thanks for everything that you do x

  • Becky: August 16, 2017

    Thank you for sharing your story Rupa. It’s inspiring to know your values and I’m glad I can support this cause in even the smallest way.

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